How we created Oticons

Creating Oticons, a platform designed to cater to the diverse needs of music enthusiasts and professionals, was a journey fueled by a passion for music and a commitment to revolutionizing the music licensing industry. Here's an in-depth look at how Oticons was created:

The Concept and Vision: The journey of creating Oticons began with a vision - to make music discovery and licensing a seamless and enjoyable experience for everyone, from filmmakers to content creators. We designed a platform that would not only offer a vast and diverse music catalog but also simplify the licensing process, catering to both the creative and practical aspects of music usage.

Market Research: Extensive market research was a crucial step in the creation of Oticons. We examined the music licensing industry, analyzing its challenges and pain points. We identified the need for a platform that offered a user-friendly interface, a wide variety of music genres, and transparent licensing options.

Music Catalog Development: The development of an expansive and diverse music catalog played a critical role in shaping our strategic direction and creative vision.

User-Centric Design: The user interface and experience were at the forefront of the design process. Oticons was designed to be intuitive and welcoming. We performed extensive testing that significantly shaped the platform’s design, ensuring that users could easily navigate through the site and discover music that resonated with their projects.

Music Catalog Development: Simplifying the licensing process was a key innovation of Oticons. Developing a user-friendly system allowed users to find the perfect track and determine the licensing fee based on their intended use. A preview of the licensing agreement was provided for transparency, and multiple payment options, including cryptocurrency integration, were offered for convenience.

Subscription Plans and Customization: To cater to a diverse user base, Oticons introduced a range of subscription plans tailored to different creative endeavors. Recognizing the need for flexibility, offering custom licensing options for projects with unique requirements.

Walkthrough

Oticons Sync has been meticulously designed to provide an exceptional user experience for a diverse array of music enthusiasts and professionals. The platform's user-friendly interface greets visitors with a welcoming and intuitive homepage. Here, users can easily navigate through a wide array of menu options that empower them to discover, explore, and enjoy music to the fullest.

At the heart of Oticons Sync is an extensive and diverse musical catalog, artfully organized into genres, moods, artists, and more. Within this treasure trove, users can seamlessly delve into playlists, curated tracks, composers, artists, and albums. To further enhance the user experience, the platform offers intuitive filtering options, enabling users to refine their searches based on a variety of criteria such as music genre, mood, instrument, tempo, vocals, duration, and more. Moreover, Oticons Sync goes beyond just music; it also spotlights artists and curators, providing users with insight into their profiles, portfolios, and their most popular tracks. Users can even follow their favorite artists and curators, fostering a sense of community within the platform.

However, what truly sets Oticons Sync apart is its streamlined licensing process. When users discover a track that aligns with their creative project, they can effortlessly add it to their cart. The platform simplifies the licensing selection process, enabling users to specify the intended use (e.g., advertising, film, series), which in turn calculates the appropriate licensing fee. Prior to finalizing their purchase, users have the opportunity to review a preview of the licensing agreement. Upon making their selections, users proceed to the checkout page. Here, they can sign in or conveniently sign up if they still need to do so. The checkout process offers a range of payment options, including traditional methods and the added convenience of cryptocurrency integration.

To accommodate a broad spectrum of user needs, Oticons Sync offers a variety of subscription plans tailored to different creative endeavors, from users to influencers. For projects that exceed predefined budget limits, the platform also provides the flexibility to explore custom licensing options.

In summary, Oticons Sync not only empowers users to discover and enjoy a rich musical landscape but also simplifies the licensing process, making it a valuable resource for professionals and enthusiasts alike. Its commitment to user satisfaction and convenience makes it a standout platform in the world of music licensing and discovery.